Privacy policy
Last updated: August 19, 2025
At Briluxe (“us”, “we”, or “our”), we value your privacy and are committed to protecting your personal information. This policy explains what information we collect, how we use it, and your rights regarding your data.
Information We Collect
We may collect the following types of information when you use our website or services:
* Personal details: such as name, email address, delivery address, and phone number.
* Order information: products purchased, payment method (processed securely via third-party providers), and delivery details.
* Usage data: including IP address, browser type, and interactions with our website.
* Marketing preferences: if you sign up for newsletters, offers, or promotional updates.
How We Use Your Information
We use your information to:
* Process and deliver your orders.
* Communicate with you regarding purchases, updates, or promotions (with your consent).
* Provide personalised shopping experiences and product recommendations.
* Send promotional content (only if you opt in).
* Improve our website, services, and customer experience.
* Meet legal and regulatory requirements.
We only collect information that is necessary to provide you with the best possible shopping experience.
Sharing Your Information
We do not sell or rent your personal information.
We may share your details only with:
* Trusted service providers (e.g. payment processors, shipping companies) strictly for order fulfilment.
* Marketing partners who help us deliver communications, but only if you have consented.
* Legal or regulatory authorities, if required by applicable law.
Shopify and Third-Party Services
Our online store is powered by Shopify, which helps us provide secure payments, order fulfilment, and overall website functionality. Shopify may process your personal information on our behalf.
You can read more about Shopify’s Privacy Policy here: [https://www.shopify.com/legal/privacy](https://www.shopify.com/legal/privacy).
We may also use trusted third-party services for payment processing, delivery, and marketing. These providers only receive the information needed to perform their services and are required to protect your data.
International Data Transfers
Briluxe serves customers worldwide. By using our services, you agree that your information may be transferred and processed in countries outside your own, where data protection laws may differ. We always ensure appropriate safeguards are in place to protect your information.
Your Rights
You have the right to:
* Access and request a copy of the personal data we hold about you.
* Request correction or deletion of your data.
* Withdraw consent for marketing communications at any time.
Depending on your location, you may also have additional rights under local data protection laws.
Cookies & Tracking
Our website uses cookies to improve your browsing experience, analyse traffic, and personalise content.
We may also use trusted third-party analytics providers to help us understand site performance and user behaviour. You may adjust your cookie settings in your browser at any time.
Data Retention & Security
We retain personal data only for as long as necessary to provide our services or comply with legal obligations (e.g. tax and accounting).
Your data is stored securely, and we take reasonable measures to protect it from unauthorised access, alteration, or disclosure.
Children’s Privacy
Our services are not directed to individuals under the age of 16, and we do not knowingly collect personal information from children.
Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will always be posted on our website with the “Last Updated” date.
Contact Us
For any questions or requests regarding this Privacy Policy, please contact us at: hello@briluxe.com